American Beauty by Claiborne Swanson Frank Book Launch

Moda Operandi Celebrates “American Beauty” Book in Los Angeles with an A-List of American Beauties


American beauties were in abundance at the fashionable Apr. 18 launch party for Claiborne Swanson Frank’s new 207-page art and photography book, “American Beauty” at Ruthie Sommer’s sumptuous home in Hancock Park, Los Angeles.

Luxury e-tailer Moda Operandi celebrated the new volume, published by Assouline, with a stellar event, attended by about 100 invited guests. On hand was Lauren Santo Domingo, the e-tailer’s co-founder, along with many guests who were featured in the book. 

“I feel flattered to be included in the book,” said Sophie Buhai, one of Vena Cava’s two fashion designers.  Buhai is pictured in the book in a Brooklyn graveyard, beside a quote by Elle Macpherson reading: “It’s not vanity to feel you have a right to be beautiful.”

Designer Minnie Mortimer seemed enthralled with her page, as she huddled with friends, discovering her portrait taken in front of her Malibu home and vintage yellow Porsche. 

“The photography came first,” said Swanson Frank, a former Vogue editor and a contributing photographer. “I wanted to create a visual record of all these amazing women in their own environments, places where they felt most at home – in their own clothes with their own makeup or not. No artifice.”

Frank added that the idea for the book came later; the title, suggested by publisher Martine Assouline.  

The subject of “American beauty” and what the phrase encompasses was much discussed.

Enjoying the evening were actors Lake Bell of “No Strings Attached” and Shiva Rose of “David & Layla;” filmmaker Liz Goldwyn, Current/Elliott design team Meritt Elliott and Emily Current, Bee Shaffer (Anna Wintour’s daughter), model Elaine Irwin, Decades owner Cameron Silver, George Kotsiopoulos of “The Fashion Police,” stylist/fashion TV producer Mary Alice Haney, Irene Neuwirth, Mary Alice Haney, Shane Baum, Kendall Conrad, Helen Kinnear, Nicole Simon, Marlien Rentmeester, Anne Crawford, Hillary Thomas, Shannon Binder, Jenny Belushi, Jessica de Rulter, Jenni Kayne, Jill Roberts, Lisa Davis, From left, Veronica Beard, Alexandra Kimball, Roopal Patel and Nicole Simone.


Top Photo: Lauren Santo Domingo, left, co-founder of Moda Operandi, and photographer/ author Claiborne Swanson Frank at the American Beauty by Claiborne Swanson Frank Book Launch

Bottom Photo: Kendall Conrad and stylist George Kotsiopoulos of “Fashion Police” at the American Beauty by Claiborne Swanson Frank Book Launch

All photos by Charley Gallay/ WireImage



Jillian Barberie Reynolds Hosts ADL Deborah Awards, Going to Mayim Bialik, Renee White Fraser, Debra Wong Yang

Barbara Walters Presents the Champion of Children Award to Sherry Lansing at The Colleagues Luncheon

Darren Criss and Lea Michele Serenade Jonsson Cancer Center Supporters With their First Ever Duet


[nggallery id=162]


American Beauty by Claiborne Swanson Frank Book Launch

Published Apr. 30, 2012 – Catherine de Castelbajac,  Special to Society News LA

CdeC Academy –