INCOGNITO 2012 at the Santa Monica Museum of Art

Early-Birds in Flat Shoes Snag Bargains at the Santa Monica Museum of Art Museum’s INCOGNITO Art Sale

Just as she said at the Mar. 15 PreCOGNITO gala art preview, Perrey Reeves came early to snag her favorite artworks at the Mar. 17 INCOGNITO art sale at the Santa Monica Museum of Art.  Moreover, “Mrs. Ari” of “Entourage” was ready and set to go the moment the gallery opened.

This year INCOGNITO, SMMoA’s popular art sale, offered 697 artworks – all donated by emerging, mid-career and internationally acclaimed artists – for sale at $350 each. Of course, names were hidden until after purchase. which meant buyers had to trust their instincts and choose accordingly.

Smart buyers came in flat shoes to navigate through the crowd, among them Simon Baker and Robin Tunney of “The Mentalist;” Sasha Alexander of “NCIS” and her husband, director Edoardo Ponti of “Coming and Going;” director/producer Michael Mann of “Luck and “Miami Vice;” director/producer Alejandro Gonzalez Inarritu of “Biutiful” and “Babel;” directors Jonathan Dayton and Valerie Faris of “Little Miss Sunshine;” producer Andrew Stearn of “Shameless;” producers Walter Parkes and Laurie MacDonald of “Men in Black;” artists Gary Baseman, Richard Carter and Case Simmons; art collectors Samuel Freeman, Craig Krull and Rose Shoshana.

Although higher-paying patrons had the advantage of a slightly earlier entry, 600 guests filled the museum within 12 minutes from the starting time.  By evening’s end, some buyers discovered they had purchased works by John Baldassari, Charles Gaines, Ed Moses, Raymond Pettibon, Ed Ruscha and other leading artists at bargain prices – and everyone had artworks they chose to buy, regardless of who created them.  And in the process, the museum raised $500,000 for SMMoA’s exhibition and education programs.

Click here for details of the PreCOGNITO Gala preview for INCOGNITO 2012 at the Santa Monica Museum of Art, also attended by Ben McKenzie of “Southland;” Emmy Rossum, Justin Chatwin, Shanola Hampton, Tyler Jacob Moore of “Shameless;” Mary Kate and Ashley Olsen; and others.

Top photo: Perrey Reeves of “Entourage” and Edoardo Ponti, director of “Coming and Going,” get set to snap up their favorite artworks at INCOGNITO 2012 at the Santa Monica Museum of Art. Edoardo Ponti is Sophia Loren’s son

Bottom photo: Robin Tunney of “The Mentalist” with Nicky Marmet at INCOGNITO 2012 at the Santa Monica Museum of Art

All photos by Monica Orozco, courtesy of the Santa Monica Museum of Art


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INCOGNITO 2012 at the Santa Monica Museum of Art

Published Mar. 19, 2012 – Ellen Olivier, Society News LA